marketing basics
Online and off-line advertising go hand in hand. The whole pupose of having a website is not only to complement your store but to have free advertising on the internet.
Internet Marketing includes (SEO) link exchanges and advertising online. Do you know of any local business collegues that have a web site.? Ask them about the costs versus print media.
The (ROI) Return on Investment in advertising dollars is a big Money Saver...!
Why are people leaving your town and shopping elsewhere.?
The big question is not why..! but what can you do about it.
New Stores are opening all the time......
Captilize on the good things about your little town. This is just one major advertising pitch that can be used, whether it be printed in the newspaper.....and/or website.
The key point here is to put your website address on everything from business cards, newspaper ads, flyers to magnetic signs...etc.
Owning a web site costs very little and only compliments your business. It is your store front on the Web, let it work for you twenty four/seven.
Internet Marketing, online advertising